Blu ray and hd dvd format wars (business strategy case analysis) Essay

Blu ray and hd dvd format wars (business strategy case analysis) - Essay ExampleFurther on, a conclusion is drawn and suggestions are made regarding the move Sony could have taken to ensure growth and success with the betamax.Sony introduced its first system Betamax in 1975. This was extremely famous among consumers. Sony had demonstrated Beta a videotape recording system, to be a single format for all. Sony came up with Betamax, which was developed with the best audio and video graphic symbol. They were the first to offer the technology, however they did not give oft attention to the requirements of the customers. Sony provided a recording length of less than 60 minutes, which was not enough to record a movie (Format War, 2008). Betamax format focused on quality of recordings not realizing that the consumers focus was on recording time and ease information transfer. This was one of the situationors that brought the decline of Betamax (Wielage and Woodcock, 1998). Sony was qui ckly followed by JVCs Video Home system of rules (VHS), which decided to go with its own format and lead to a format war. Sony faced a lot of competition from many manufacturers like Quasars Great Time Machine, Sanyos V-cord and the biggest competition from JVCs VHS. The Great time Machine and V- cord eventually faded away, leaving VHS and Betamax battling for years (Moulding, 1996).Sonys biggest drawback was the fact that they had not done enough research into the markets before they developed the Betamax and they felt that the product would surely sell because it was developed by them. They believed that betamax was strongly backed by their brand name and the quality of the audio and video in the betamax (Sony History, 2008). However, this egoistic approach caused them to loose the format war against JVCs VHS. This failure due to techno dignity simply showed Sonys failure to understand how the technology market really